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Why Human-Like Content Still Beats AI Text for Google Rankings
I’ve been thinking a lot lately about something that’s probably on every web design professional’s mind: Does having more human-like website content actually help with getting credibility from Google and search engines, rather than just pumping out ChatGPT AI text?
The short answer? Absolutely, yes.
Look, I get it. AI tools are tempting. They’re fast, they’re cheap, and they can churn out content at lightning speed. But here’s what I’ve learned from watching the SEO landscape evolve over the past year or two.
Google’s Getting Smarter (And Pickier)
Google’s algorithms have become ridiculously good at spotting generic AI content from a mile away. They’re not just looking for keywords anymore – they want what they call “E-E-A-T”: Experience, Expertise, Authoritativeness, and Trustworthiness. And honestly? That’s stuff that comes naturally when real humans write about topics they actually know and care about.
When I review content that ranks well in competitive markets like Savannah web design, it’s almost always the stuff that feels like it came from someone who’s actually been in the trenches, not from a machine that’s just regurgitating training data.
What Makes Human Content Different
Here’s where human writers have a real advantage:
We tell stories. I can share that time I completely botched a website launch because I ignored mobile optimization. AI might mention mobile optimization is important, but it can’t tell you about the panic I felt watching my bounce rate skyrocket.
We go off-script. Sometimes the most valuable insights come from tangents and side thoughts that AI’s structured approach would never include.
We contradict ourselves. Real expertise often means acknowledging when something is complicated or when there are exceptions to the rule. AI tends to present everything as cleanly as possible.
We do original research. Working with businesses throughout the Savannah area, I can interview clients, run my own tests, or share data from my actual web design campaigns. AI can only work with information it was trained on.
My Take on Using AI Strategically
Now, I’m not saying you should completely avoid AI tools. That would be unrealistic in today’s world. But here’s how I approach it:
I might use AI to help me brainstorm ideas or create a rough outline, but then I completely rewrite everything in my own voice. I add my experiences, current examples from my work, and my genuine opinions – including the unpopular ones.
The goal isn’t to trick Google into thinking a human wrote something when they didn’t. It’s about creating content that actually serves your audience better, which is exactly what search engines want to reward anyway.
The Bottom Line
At the end of the day, whether you’re doing web design in Savannah or anywhere else, Google wants to serve users the best possible content. And the best content usually comes from people who have real experience, genuine insights, and something unique to say about their topic.
So yes, making your content more human-like – or better yet, actually human – will help with your search rankings. But more importantly, it’ll help you build real authority and trust with your audience, which is what sustainable SEO success is really about.
