Things you can do to help with your search engine rankings

Google and other search engines read and understand website content much in the same way that people do. They reward websites that include quality and relevant content for each of the pages so that should be your main focus.

Even if Google is aware of your website, it can choose not to index it due to poor content. Make sure your website has no spelling or grammatical errors in its text, it’s free of duplicated or plagiarized material, and has a healthy number of images. There are a number of other additional factors that come into play, but cover your bases first.

  • Use words that describe the types of services and products that you offer.
  • Think about the words that a user might search for to find a piece of your content.
  • If the content is relevant, descriptive and useful you have a better chance of being found.
  • Be realistic about the keywords that you are targeting. Think about who else you are competing against for the same words.
  • Get inbound links to your website from other relevant websites.
  • Keep your content fresh and up to date.
  • Create a Facebook Page and Twitter account for your business and actively post and reply to relevant content that links back to your website.

Why does my site need SEO?

The bulk of traffic on the internet is driven by one of the major search engines like Google or Bing. By appealing to these search engines, websites can generate more hits and visits. Social media sites like Facebook, Reddit and others can generate interest in your product or service, but most users turn to search engines to find authoritative information about their interests.

No matter what product you produce or service you provide, the bulk of your page visits will be generated by search engines. Optimizing your website to generate more visits will boost page visits and sales.