How to Execute SEO for Clients in Oklahoma City

SEO Overview: On-Site vs. Off-Site Optimization

SEO work can be divided into two categories:

1. On-Site Optimization: Tasks performed directly on the client’s website.
2. Off-Site Optimization: Activities conducted outside the website, such as building backlinks and managing online profiles.

By completing the steps outlined in this guide, you’ll be equipped to improve search engine rankings, drive traffic, and generate leads for your clients.

Part 1: On-Site Optimization

1. Use the Right SEO Tools

Invest in a suitable SEO tool to streamline your on-site optimization. While premium tools like SEMrush and Ahrefs are powerful, beginners can start with more affordable options like:

• Yoast (for WordPress users)

These tools provide essential features for basic optimizations, such as keyword research, meta tags, and linking.

2. Conduct Keyword Research

Each page on your client’s website should target a specific keyword. Choose keywords based on:

• Search Volume: The number of monthly searches for a term.
• Keyword Difficulty: A score (0–100) indicating how competitive a keyword is.
• Relevance: Ensure keywords align with the client’s services or products.

For example, if your client is a chiropractor in Oklahoma City, target terms like “chiropractor Oklahoma City” with moderate search volume and low difficulty. Tools like Yoast can help you assess keyword rankability and choose optimal terms.

3. Optimize Website Pages

Once you’ve chosen keywords, optimize each page by:

• Incorporating Keywords: Include them naturally in:
  • Page titles
  • Meta descriptions
  • Headings
  • Body content
• Improving Content Quality: Ensure content is engaging, relevant, and free of broken links.
• Enhancing Visual Appeal: Use professional images and clean design to build credibility.
• Adding Calls to Action (CTAs): Encourage users to take action (e.g., “Schedule your first adjustment for $20!”).

4. Focus on Website Usability

A well-functioning website with smooth navigation and valuable content ranks higher. Make sure:

• The site is mobile-friendly.
• Pages load quickly.
• Users can easily find what they need.

Part 2: Off-Site Optimization

Off-site optimization involves external strategies to boost website authority and visibility. Neglecting this can hinder your client’s ranking potential.

1. Optimize Google Business Profile

For local businesses, a Google Business Profile is essential. It helps the business appear in Google’s local map pack. To optimize:

• Set up and verify the profile.
• Ensure the NAP (Name, Address, Phone) matches the website.
• Regularly update photos, hours, and reviews.

2. Build Local Citations

Local citations are mentions of the business on online directories (e.g., Yelp, Yellow Pages). Google cross-references these directories with your Google Business Profile to validate information. Create 100–200 accurate citations by:

• Outsourcing the task to reliable services (e.g., through Semlow).
• Ensuring NAP consistency across all listings.

3. Acquire Backlinks

Backlinks—links from other websites to your client’s site—are critical for ranking. They act as endorsements, signaling credibility to Google. Effective backlink strategies include:

• Writing guest posts for reputable sites.
• Collaborating with local businesses for mutual linking.
• Creating high-value content that naturally attracts links.

Backlink building is time-intensive but vital. For example, if your SEO plan includes 3 backlinks per month, start outreach early to ensure you meet this goal.

Final Tips for Success

1. Deliver Quality Work: Always prioritize user experience and professional execution.
2. Communicate Value: Explain the importance of SEO tasks to clients to justify your pricing.
3. Stay Updated: SEO evolves, so keep learning new techniques to stay ahead.

By mastering these search engine optimization techniques, you’ll not only help your clients grow but also position yourself as a valuable and trusted expert.

Contact us today to rank your website.