Why Your Business Needs Separate Pages for Each Service and Location
If you want more customers finding you on Google, listen up. One of the simplest ways to boost your rankings is creating individual pages for each service you offer and each area you serve.
Sounds like more work, right? It is. But it’s worth it. Here’s why.
Google Rewards Specificity
Google’s trying to match people with exactly what they’re searching for. When you lump everything onto one page, Google gets confused about what you actually do. Separate pages make it crystal clear.
You get to target specific keywords, people find what they need faster, and you show up in way more searches. Simple as that.
Service Pages That Actually Work
Let’s say you’re a plumber. You do water heater repair, drain cleaning, pipe installation – the works. Most businesses throw all that on one “Services” page and call it a day.
Bad move.
Here’s what happens when you split them up:
You Rank for What People Actually Search
Someone Googling “water heater repair Savannah” is going to find your dedicated water heater page way before they find your generic services list.
You Can Go Deep
A full page lets you explain the service, answer common questions, talk about pricing – all the stuff people want to know before they call you.
You Look Like an Expert
Room for customer reviews, before-and-after photos, detailed explanations. That builds trust way better than a bullet point list.
Location Pages Bring in Local Business
Now say you serve downtown Savannah, the suburbs, and a couple nearby towns. Create a page for each one.
Why this matters:
Someone searching “drain cleaning downtown Savannah” wants a plumber who actually works downtown. Your location-specific page tells Google “yes, we’re right here.”
You can mention local landmarks, neighborhoods, zip codes – all signals that tell Google you’re the real deal in that area.
Plus you’re not competing with yourself. Each location gets its own shot at ranking instead of one page trying to do everything.
How to Actually Do This
Titles Matter
Be specific. “Emergency Plumbing in Downtown Savannah” beats “Plumbing Services” every time.
Write Real Content
Don’t just copy-paste and change the city name. Google sees through that. Write actual unique content for each page.
Put Your Contact Info on Every Page
Name, address, phone number at the bottom. Keep it consistent everywhere.
Add Real Reviews
Got a great review from someone in a specific neighborhood? Put it on that location page.
Use Schema Markup
This is technical stuff that helps Google understand your pages better. Worth asking your web person about.
How to Organize It All
Your site structure might look like:
Homepage (overview of everything)
Then service pages:
- Water Heater Repair
- Drain Cleaning
- Pipe Installation
Then drill down to location pages:
- Water Heater Repair Downtown Savannah
- Water Heater Repair [Suburb]
- Drain Cleaning Savannah
Link them together so people can navigate easily.
What You’ll Actually See
More Visitors
You’re showing up for way more searches, so yeah, more traffic.
Better Customers
Someone who lands on your “drain cleaning downtown Savannah” page and lives downtown? They’re calling you, not shopping around.
Level Playing Field
Big companies dominate broad searches. But “emergency plumber near Forsyth Park”? You’ve got a shot.
Bottom Line
Want more local customers? Stop trying to be everything on one page. Break it out. Make it specific. Make it clear.
Need help setting this up? That’s literally what we do at Zazen Designs. We build sites that actually show up in searches and turn visitors into customers.
Hit us up.
