A Beginners Guide to SEO & Web Design in OKC
In the past, a hefty tome of yellow pages was a staple in many households, positioned near the landline phone as the ultimate directory.
Often serving as makeshift table support or a monitor elevation tool, these aged volumes held significance. However, for a particular generation, those days have faded into obscurity, replaced by the omniscient Google—a colossal search engine that has assumed the role of the Yellow Pages (minus the monitor prop duties). ‘Searching for information online’ has seamlessly transitioned into ‘Googling.’ Join us as we embark on a beginner’s guide to the rapid realm of SEO.
Surprisingly, we still encounter new clients investing in Yellow Pages advertisements. Not just in print, but also for elevated visibility on the Yellow Pages website. This commitment demands a significant annual expenditure ranging from $400 to $700 USD per month on a year-long contract for any business.
Over the last two decades, Google has supplanted the Yellow Pages as the primary resource for local business searches, closely followed by social recommendations in recent years and, more recently, TikTok (yes, we digress). Google now stands as the Thanos of searches, while Yellow Pages has taken on the role of Mr. Bean. Where once individuals would leaf through the trusty yellow pages, seeking appealing text or logos, they now turn overwhelmingly to Google for solutions (excluding the peculiar minority loyal to Bing). This shift benefits both customers and businesses. Companies are now ranked based on merit rather than mere alphabetical order – although, admit it, Aardvarks Web Design does have a certain charm. Customers can thoroughly research, peruse reviews, and evaluate a company’s suitability before even making contact.
Having a business website today inundates you with relentless reminders about the indispensability of SEO. Most savvy business owners acknowledge the critical nature of ranking high on Google.
