Contents
Why Blog Posts Actually Matter for Web Design Companies
Look, I get it. You’re a web designer in Savannah, not a writer. You’d rather be designing websites than writing blog posts. But here’s the thing – if you want Google to pay attention to your website, you need to give it fresh content regularly.
Let me explain why this actually matters and isn’t just marketing nonsense.
Google Likes Websites That Update Regularly
Fresh Content Signals Activity
Think about it this way – if you found two restaurants online, one with a menu from 2019 and one that posts weekly specials, which one seems more active and trustworthy?
Google thinks the same way about websites. A site that never changes looks abandoned. Regular blog posts tell Google “hey, this business is still active and relevant.”
You Show Up for More Searches
Every blog post you write is another chance to rank for different search terms.
Let’s say your homepage targets “web design Savannah.” That’s good. But what about people searching for “how much does a website redesign cost” or “do I need a mobile-friendly website?” Blog posts let you answer those questions and show up in those searches too.
More content means more opportunities to be found.
Blog Posts Get You Links from Other Sites
Quality Content Gets Shared
When you write something genuinely useful – like a detailed guide or industry insights – other websites might link to it. Industry blogs, local business sites, even your own clients might reference your content.
These backlinks tell Google your site is credible and worth showing to people. It’s like getting recommendations from other businesses.
Building Authority Takes Time
One blog post won’t change much. But 50 blog posts over time? That shows expertise and commitment. Google notices patterns, not one-offs.
Real Talk About Content Strategy
Know Who You’re Writing For
Don’t write blog posts just to write them. Think about what your potential clients actually want to know:
- How much should a website cost?
- What’s the difference between WordPress and custom code?
- How long does web design take?
- Do I really need to update my old website?
Answer their real questions in plain English, and you’ll attract people who might hire you.
Consistency Beats Perfection
You don’t need to publish daily or write 3,000-word essays. One decent blog post every couple weeks is way better than nothing.
And “decent” doesn’t mean perfect. It means useful, clear, and honest. Don’t stress about making every post a masterpiece.
Quality Actually Matters
Here’s where a lot of people mess up – they pump out garbage content just to have something. AI-written nonsense, copied content, or posts that say nothing useful.
That doesn’t help. Google’s pretty good at spotting low-quality content now. Write something you’d actually want to read, or don’t bother.
Use Keywords Naturally
Yeah, include relevant search terms in your posts. But write for humans first. If it sounds weird because you crammed in keywords, you’re doing it wrong.
“Looking for web design Savannah GA mobile responsive WordPress website design in Savannah Georgia?” – that’s garbage.
“Need a mobile-friendly website in Savannah?” – that’s normal and still has your keywords.
Actually Promote Your Posts
Writing a blog post and never telling anyone about it is pointless. Share it on your Facebook page, LinkedIn, send it to your email list, mention it to clients who might find it useful.
Content sitting on your website doing nothing helps nobody.
What to Actually Write About
Your Local Market
- Web design trends in Savannah
- Local businesses that need better websites
- Case studies from your Savannah clients
- Local SEO tips for Savannah businesses
Client Questions You Hear Constantly
Whatever people ask you all the time, that’s a blog post. If one person asks, hundreds are probably wondering the same thing.
Your Process and Expertise
- How you approach web design projects
- Mistakes you see businesses make with websites
- Technologies you use and why
- Before and after case studies
Industry News and Trends
- New web design trends worth paying attention to
- Changes in how Google ranks websites
- New tools or platforms you’re using
The Honest Truth
Most web designers I know hate writing blog posts. They’re busy designing sites and dealing with clients. Writing feels like homework.
But the ones who actually do it consistently? They get more traffic, rank better, and land more clients through organic search. It’s not instant, but it works over time.
You don’t need to become a professional writer. You just need to share what you know in a way that helps people. That’s it.
Start Simple
Month One
Write one blog post answering a common question you get from clients. Make it useful and clear. Share it on social media.
Month Two
Write another one. Different topic, same approach.
Keep Going
After six months of consistent posting, check your Google Analytics. You’ll probably notice more traffic from search engines and people finding posts you wrote months ago.
That’s when you realize this actually works.
Don’t Overthink It
The biggest mistake is never starting because you’re waiting for the perfect content strategy or the perfect time to begin.
Just start. Write something useful. Publish it. Move on.
Not every post will rank or go viral or bring in clients. But collectively, over time, they build your online presence and make Google see you as active and relevant.
Bottom line: If you want better Google rankings for your web design business in Savannah, start writing blog posts. Even bad blog posts are better than no blog posts. You can always improve as you go.
