What is a Paywall?
Paywalls are a way to restrict access to content that lives on a website. Until a user pays to access it in some way, they will not be able to digest the copy.
Today, businesses of all sizes are setting up paywalls instead of relying on ads to bring in revenues from the online channel. If you’ve been considering adding a paywall to your site, you might be wondering if it makes sense. To start, you should know the different types of paywalls and what makes them unique.
A subscription paywall also referred to as a “hard” paywall, is one of the oldest formats of gated content. It restricts access until a visitor pays to access it. This can be done through a subscription to the site with a special log-in to gain access to the content on a one-off need.
This is what’s used a lot of time for companies that don’t want to restrict everything they put out on the web, but still want to gain revenues from some of the higher quality pieces they create such as white papers or exclusives in the publishing world, for example. In some cases, this can also be set-up as a “premium” membership where only some content is gated behind a paywall.
With a WordPress paywall it’s possible to monetize on blog and web content – even outside of large business sites down to personal bloggers.
Paywalls can help monetize the content produced and become an additional source of income if the content being put out is in high demand.