In the world of websites, SEO has become one of the major influences that decides which traffic gets diverted to your website.
The algorithm might look complex, but the simple fact is that a combination of a few words and guidelines can immensely increase your website’s reachability. But the basics of SEO take some getting used to. Let us take a look at the way SEO works, how to implement it and its importance.
The Importance of SEO
More than half of the web traffic that gets diverted to a website comes from organic searches. As the name implies, organic search does not use any ‘additives’. No ads or paid promos. Simple search and click by the users directs them to the said site.
That is why you want your website to be on the top of the search list if a keyword is searched for. The bigger the opening prologue, the better chances it will have of diverting traffic. So, as a rule of thumb, remember that whenever searching for content,. The search engine will always look out for the user.
It will try to display the most relevant articles and links on top, no matter how many times it is changed or restructured. So you need to aim for a good position on the search list if you want to increase your CTR (Click Through Rate), as it directly corresponds with the ranking of the website.
It is a well-known fact that the majority of the searches that come up on the first page are the ones that are most relevant to the user. If your search ends up on the second page, the CTR dips dramatically. So the goal is to have the link displayed on the first page, and ideally, on the top three positions.
Not about keywords anymore
Early in search engine and SEO development, websites used to display results based on keywords. But this method was crude and was taken advantage of by many brands. But nowadays, the engines are becoming even more intelligent than their predecessors. So just stuffing the link with keywords will not bump up your rankings. In fact, it will hurt them.
The deciding factor now is the keyword density. On average, the keyword density should be around 2% to 5%. Additionally, you should not use it more than 5 times per 100 words.
However, instead of focusing on keywords, writing naturally and organically will be a better idea. If you explain the terms properly and focus on quality, the keywords will automatically fall into place.
Google My Business Profile
You will also need to set up a Google My Business (GMB) profile. This is an exceptional tool, especially for small businesses. A GMB profile offers brands a channel for posting their various offers, deliverables, postings, etc. For example, a simple search for ‘Reebok’ will show me several storefronts, and then immediately, I’ll find the reviews and stars that each store has. This is what a GMB helps brands with.
If you don’t have a GMB yet and are prepping for a storefront, it would be wise to invest in this as well.
This point builds on the previously mentioned points. Through the use of GMB, you can display the legitimacy and the quality of your business. This will only happen if users leave reviews. Any potential customer reads the review before they invest their capital
The more reviews you have, the better their judgment will be. Also, a lower review score with a large customer base is far better than a higher score with fewer users. For example, a score of 4.2, with 1200 reviewers, is better than a score of 4.9 with 100 reviewers.
So ensure that you get the maximum reviews possible, and also ensure that your quality of deliverables remains consistent. This is one of the fastest ways of growing your business organically.
Backlinks refer to links from one website to another. If the website that you are linked with is affluent, some of the authority will be transferred to you as well. Hence, link building is an important skill that needs to be utilized when setting up your website.
Additionally, to create backlinks in a legit way, start some outreach programs that will allow you to connect with other brands and businesses. This way, you can develop reputable backlinks in an organic way. But keep in mind to engage with high-domain authority sites, as they will benefit you more than any other ones.
Naming and optimizing images is usually overlooked in any site, but by doing these things, you can easily create inroads into the image search niche. Tagging relevant images with the correct info increases their chances of coming up on an image search.
Ensure that the four main categories are taken care of:
1) File name
The name of the image that you have used on the website. Use keywords (instead of 001) separated by hyphens to name the image.
2) Alt image tag/attribute
This should be written properly, unlike the keywords. This is going to be used by accessibility software and hence needs to be readable.
This should also read coherently, as this is what the readers and users would see when they hover over the image.
Keep the size of the image small so that it does not negatively affect the performance of your website.
Google is the owner of YouTube, so if you integrate YouTube into your website in some manner, the relevant videos will be shown in the SERPs. Additionally, if you have a channel, utilize it to your utmost advantage and add it to the site as well.
Other notable things to take care of
- The structure of the site should be logical
- Avoid broken links
- Keep strong meta titles and descriptions for blogs
- Loading speed should be appropriate
- Content should be on every single page
- Use H1, H2, etc., tags carefully and liberally.
- Keep the keyword density to the limit
- Avoid spelling or grammatical mistakes