With access to ever-expanding technology, businesses are now able to reach beyond the span of their local networks to reach customers. Websites serve as a digital storefront, offering several ways to drive new traffic through SEO, as well as continuing to build customer loyalty.
So, what is search engine optimization (SEO)? SEO is algorithm-dependent work performed on your website to improve your site’s ranking on a Search Engine Results Page (SERP). While conducting an online search is somewhat of a simple effort, there’s a lot more that goes on behind the scenes to bring us what we’re looking for.
Users enter keywords or phrases into a search engine, and if a website has been properly optimized for those keywords, there is a higher likelihood of that site appearing on a SERP.
How high the website ranks rests on the utilization of several factors, including both on-page SEO and off-page SEO tactics.
Things you can do to help with your search engine rankings →