First Steps to Start your Agency

Zazen Designs

If you are a freelancer with a mission to establish your own agency there are a lot of things to consider and most certainly will require a lot of hard work and passion. But I guess you do not lack those. Starting your own agency will have its perks, you get to decide the kind of clients you want to work with, you get to select your team, and ultimately all that hard work pays off and you profit accordingly from it.

Before we dive into our guide on launching your agency, let us first clarify the concept of what a creative agency is. A creative agency is a business that comprises of team members whose job is to provide creative solutions and services to other business’s issues.

The most common services that these creative agencies provide include marketing strategies, design, SEO, technology fields, content development, and others. Most agencies will offer either solely one service or a variety of services from those we mentioned above.

Let’s start on with the first steps you need to make to launch your agency and actually be successful at it.

Decide on what services our agency will provide

The single first step for starting your creative agency is to determine what kind of services you will provide. We mentioned the types of services a creative agency commonly provides, but you can try and be creative, you can focus on one service you know inside out, probably the same service you worked as a freelancer, or you can intertwine two or more concepts and provide multiple services that align together.

Focus on skills you possess best, if you are a freelance writer then a content marketing agency might be the right choice for you. No matter what are you choose to cover, make sure to become the best at your niche.

Establish your brand

Your brand is one of the most important assets of your agency, that is why you should nurture it properly. Your brand identity will be the determining factor to most of the clients as to whether they choose to work with you or not, even if you don’t realize it. You need to set a tone for your creative agency, choose the message you want to convey to potential clients.

When establishing your creative agency online, your website will be the tipping point of your brand strategy, it needs to be strategically interpreted or it can all go waste.

Determine your marketing strategy

Designing a marketing strategy is no easy task and beginnings can be tough. As a new agency social networking when done right can perform wonders. You can easily create accounts on social media as it is free and takes you no more than a few minutes. You can take to your advantage the organic leads as well as communicate with clients and potential clients. Create your buyer persona first, once you do that you can point your marketing strategy toward them and provide content that appeals to them.

Build a portfolio

If you are new to the market, you must find creative ways to make your place in the industry. You need to promote your name and your brand out in the world, and that can be done by offering free services and creating an online portfolio where you showcase your finest work. The portfolio can include stunning and organized design, client testimonials, a display of your works, services, team member pages, upcoming goals for you and your clients, and more.

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