How do you go from a brand new website to one that is frequented by daily traffic that continues to grow over time?
With over 1 billion websites on the Internet right now, and over 50,000 blog posts published daily, it is easy to get discouraged. Wondering how to get your intended audience to visit your website on a regular basis can be tough. Your website may have all of the right kind of information to be successful. But if it doesn´t reach anyone, your site will remain invisible.
Luckily, there are plenty of things that you can do to boost your website´s presence amongst even your toughest competition. Let´s take a look at some of the best ways to promote your WordPress website so that you can confidently say to yourself that you are a force to be reckoned with.
1. Focus on SEO
Understand that search engine optimization (SEO) best practices will bring your website to the next level. In fact, implementing SEO into your content is crucial to not only getting your website noticed, but its overall success. Here are ways you can increase your chances of being found by major search engines like Google:
- Utilize keyword density and usage.
- Improve content styling – title length, Meta descriptions, heading tags, Alt tags, and permalink structure.
- Internally link to other quality content on your website.
- Externally link to authoritative sources in your niche.
- Implement responsive design because Google likes it that way – and so do your site visitors.
2. Get Backlinks
Publishing great content is important to your WordPress website. But so is getting backlinks from other high quality websites that point to your website. In fact, backlinks are a great way to get your website to appear on the first page of a Google search result.
Backlinks can be tough to get. I mean, how do you go about getting other websites to link to your content?
Well, one great way is to guest post on other websites in your niche. Oftentimes you are able to link back to your own website in exchange for creating quality content on another website. This backlink will then direct their loyal readers to your website that offers similar information that they may enjoy as well. Using the traffic of a well-established website to promote your website is a proven method for promoting your website.
Here are two great resources to get started:
- E-commerce SEO: The Definitive Guide
- 21 Actionable SEO Techniques You Can Use Right Now (Updated)
3. Brand Your Website
Your website branding makes for a nice first impression and will later determine how your readers recognize you. To brand yourself and your website, create a unique email signature, construct a memorable tagline, upload a personal logo, and add a favicon.
In addition, stay consistent with all color schemes and writing styles, and use your website´s name on all social media platforms. All of these tactics will help promote your website and get you noticed by people who have never visited before.
4. Get on Social Media
It´s a good idea to expand your website´s reach using popular social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest. The key to utilizing social media as a way to get noticed is to get involved. Don´t just post content you have published on your website. Ask questions, comment on other people´s accounts, and answer those that comment on yours. Interaction will lead to interest in your website.
And, since you have been consistent across all platforms and have your website´s favicon, name, and logo readily available for those exploring their social media accounts, interest in visiting your website will be heightened.
5. Build an Email List
Email marketing is one of the best tactics for promoting your websiteís content. As your website grows so too will your email list, so long as you make an effort to build your list.
When you have new content to share, you can easily email those who chose to subscribe. Here is what your email marketing campaign does for your website´s promotion efforts:
- Provides a direct line of communication to those interested in your content.
- Keeps readers up-to-date on your website´s happenings.
- Lowers cost and increases ROI.
- Strengthens your relationship with current subscribers.
- Adds a personal touch that many website visitors are not used to.
6. Make Images Count
Using high quality images on your WordPress website will not only make your content more readable and interesting, it will help you get more backlinks. This is especially true if you use informative infographics to complement your blog posts.
In addition, good images are more likely to be shared across your audience´s social media accounts. This is yet another great way to promote your website and become more noticeable.
7. Hold a Contest
Who doesn´t love a good contest that includes a prize at the end?
Host a contest on your website to introduce new visitors to your website and all-around have a fun time.
Contests provide a nice opportunity to for you to connect with those interested in what your website has to offer. This includes killer content, awesome products and services, or even just breaking news. They also gather you more followers and fans, increase user engagement, boost your list building efforts, and ultimately expand your brand´s reach.
Possible contest ideas include:
- Holding a traffic contest whereby the person directing the most traffic to your website in an allotted amount of time wins.
- Having a sweepstakes where site visitors sign up using their email address to win a prize.
- Organizing a skills based contest such as a best photo, video, or mini-project contest and choose a winner from the entries.
8. Emphasize Quality Content
Not enough can ever be said about high quality content. After all content is king and it would be unwise to discount that seemingly cliché statement. Every time you publish a new piece of content on your website you create a new opportunity to get found on search engines, have people share your content on social media, gather backlinks for yourself, and introduce yourself to new people.
Moreover, content that is long and valuable to readers also ranks well with Google, engages loyal readers, provides mores social media involvement, and appeals to newer audience members. Your aim should be to consistently publish content that is of value to your readers in order to make it worthwhile to visit your website.
Although there are many helpful resources available that can help you promote your WordPress website and make it more noticeable, engaging in these 8 tips will get you on the right track fast.
If your goal is to stand out in the sea of websites and blogs that pop up all over the place daily, vying for your audience´s attention, try some of the above mentioned tips. Trust me, you will not be disappointed.